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Packaged Goods
by Karl Greenberg The program's U.S. director says that elsewhere, more than half of consumers in a given market were aware of the POY logo. "Part of it is the real simple concept with a recognizable logo," she says. "The other thing is that all 16 manufacturers are advertising this in unison, so the rising tide floats all boats: Unilever, P&G, the smaller guys--it builds up awareness." ... Read the whole story > >
Telecom
by Aaron Baar
"People have been replacing their old phones steadily for the past few years, but as the economy goes down, they're not spending as much," says one analyst. Moreover, he says, the cell phone industry may have reached its apex when it comes to adding new features, which had been a prime selling strategy for cell phone makers and service providers. ... Read the whole story > >
Health and Beauty Aids
by Nina M. Lentini Foster Grant signed Welch at the end of 2008 to provide the brand with a spokesperson that represents a genuine and authentic association with its history. She reinforces the fashion positioning of the Foster Grant Sunglasses and Reading Glasses collections, as well as providing the brand with tremendous breakthrough potential. ... Read the whole story > >
Automotive
by Karl Greenberg
"Casual riding and riding for pleasure are still the top reasons for Americans to go motorcycling," Motorcycle Industry Council president Tim Buche said. "But more people are seeing motorcycles as green transportation that can help reduce traffic congestion and make parking easier." ... Read the whole story > >
Restaurants
by Les Luchter The ad series, starting with two spots and more planned, will run through April 12 on cable and broadcast networks shows, including "Medium," "Grey's Anatomy," "The Bachelor" and "The Simpsons." The "American Legends" campaign will also include online, promotional print, direct mail and new packaging. ... Read the whole story > >
Beverages
by Karlene Lukovitz
The effort is being supported by special displays at retailers throughout the country and two FSIs (one in January, one in February) in newspapers reaching approximately 35 million people. The FSIs feature Celestial's top-selling variety, Sleepytime herbal tea. The campaign, which ends at the end of March, also has a Facebook page. ... Read the whole story > >
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