People Like Advertising

25 years ago, the radio station I was working for started doing "Non-Stop Music Sweeps". It was the beginning of telling our listeners and viewers that "commercials are bad".

So for two decades, a generation has been programmed to skip commercials, avoid them, change channels, etc.

However the premise that people don't and won't watch or listen to commercials is wrong. And I have proof. What people want is commercials that they like, that they will remember, that are fun and valuable to their lives.

What's my proof?
February 1, 2009.
NBC Primetime.
Read this from Mediapost:

NBC Aired Record 45 Minutes Of Super Bowl Ads
Broadcasting & Cable
NBC squeezed in a record total of 84 spots from the opening kickoff to the final whistle of the Super Bowl, totaling just over 45 minutes in ad time. The past four years' Super Bowls (which aired on NBC, Fox, CBS, and ABC respectively) now occupy the top four slots in terms of most in-game commercial time in the game's history, according to TNS Media.

At the same time, this year's game was the most watched Super Bowl in history, according to Nielsen's updated final national ratings.

General Electric, NBC's parent company, contributed 2:30 of advertising time to this year's game. That is more than the parent companies of Fox and CBS had in the past two Super Bowls, but much less than the 4:30 the Disney-owned entities had in the 2006 ABC-televised game. Pepsi Co. bought up the most ad time, clocking in at 5:30 for eight total spots. Movies were the dominant ad category again this year, accounting for seven minutes, followed by automotive products. - Read the whole story...

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