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Automotive
by Karl Greenberg The new legislation is intended to prevent the sale of items containing lead that could be ingested by a child. Motorcycle and ATV retailers in the U.S. who sell products designed for children under the age of 12 that do not meet the limits for lead and phthalate are staring at a $100,000 to $15 million fine. The regulation takes an estimated $100 million worth of inventory off the sales floors of some 13,000 dealers immediately. ... Read the whole story > >
Technology
by Aaron Baar
"This is really two iconic brands coming together around a common cause," says Jamie Joyce, director of interactive marketing communications for the Girl Scouts. "Its main goal is to bridge the digital divide." ... Read the whole story > >
Food
by Karlene Lukovitz Cross-company marketing efforts are more appealing than ever "with everyone trying to stretch their budgets," notes John Wiest of San Francisco-based branding/product launch consultancy Wiest & Co. "But it can be difficult to match up marketing objectives, and most difficult of all to match companies or brands that share more or less the same retail footprints." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
While the new TV spot does not feature Tori Spelling, excerpts from today's event will be shown on Oxygen's "Tori and Dean." And there will be product placement on the show, per a Kimberly-Clark spokesperson. He says Pull-Ups ad campaigns have, in the past, focused solely on product attributes. "This is the first time Pull-Ups Training Pants has developed a commercial program engaging consumers to help kick-start potty training," he says. ... Read the whole story > >
Financial Services
by Nina M. Lentini Aflac is kicking off its first year as primary sponsor of Carl Edwards and the No. 99 Ford Fusion in a big way with the launch of its latest television spots, "Monster Tires" and "Joyride." The 15-second commercials are slated to air during the national broadcast of Sunday's Daytona 500 at Daytona International Speedway. ... Read the whole story > >
Retail
by Sarah Mahoney
In its most recent quarterly results, Nike registered a strong 6% increase in global sales, but said its future orders--those scheduled for delivery through April of this year--were 1% lower than the prior year. And while overall sales gained 1% in the U.S., sales in apparel fell 3%, equipment sales dropped 17%, and pretax income fell 18%, largely due to lower margins and increased selling costs related to its retail expansion. ... Read the whole story > >
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