Tuesday, November 18, 2008

Tuesday Night Marketing News

Pizza, Prime Rib, & Women's Rears. Read all about it from Mediapost:

by Nina M. Lentini
"We expect this is the way that consumers will interact with brands, with their friends, families, business contacts, etcetera," says Rob Weisberg, vice president of precision and print marketing at Domino's. "The only thing better is if we could actually beam the pizza to the consumer." ... Read the whole story > >
by Karl Greenberg
Ted Vaughan, a partner in the Retail and Consumer Product Practice at BDO Seidman, says that while the year is dismal, "it is important to remember that there are some bright spots on the horizon. There is still enormous growth potential in Internet sales. Further, gift cards will be popular this year." ... Read the whole story > >
by Sarah Mahoney
A new poll from the National Retail Federation reports that 72% of consumers have completed less than 10% of their shopping, as they eagerly await Black Friday promotions. And while the same categories are likely to dominate--clothing, books, CDs, DVDs and video games--there is a significant change in how they will pay. More will use cash. ... Read the whole story > >
by Karl Greenberg
The 45-year-old nameplate has been the top-selling sports car in the U.S. for at least half of its existence, with some nine million owners. Ford will put images of the car on www.the2010mustang.com on Wednesday. The site will have a 360-degree view of the vehicle as well as the video feed from the show. ... Read the whole story > >
by Aaron Baar
The new effort, with the tagline "Be interesting," is anchored by the brand's Web site, www.pentaximaging.com. An introductory ad on the home page asserts: "Interesting is all around you. Be bold. Be curious. Be ____________. But above all, be interesting." The message is intended to challenge and encourage the independent spirit of photographers who are considering Pentax cameras. ... Read the whole story > >
by Laurie Sullivan
Search and online campaigns have become a critical part of the OfficeMax business strategy, because many of its products are heavily researched online, according to Bob Thacker, SVP of marketing and advertising at Naperville, Ill.-based OfficeMax. It began out of necessity when the retailer didn't have the budget to fund campaigns across TV and print. ... Read the whole story > >

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