How to Get Out of the In-box

3 tips from Craig Garber (I used one for this story!):

Your headline is by far, the most important part of your ad,
website, or sales letter. It's important because you want
to immediately attract the right people to buy whatever it
is you're selling... and it's also important because you
want to alienate the wrong people as well.

And reality is, you've got about a second and a half to
capture your reader's attention, and if you don't do it in
that time, they're off and running to the next thing on
their mind, or in the stack of crap they're wading through
on their desk.

So with this in mind, here are 3 tips for creating stronger
headlines:

1. The easiest thing to do is to simply add "How To," to
almost anything. A brief scan of your daily newspaper, for
instance, might find ads that read like this:

"Bake your favorite chocolate chip cookies, in only half the
time!"

Look Years Younger

and... "Move Safely, Knowing All Your Valuables Are
Protected!"

Now just look at how much more powerful and how much more
compelling these headlines read, when you simply add "How
To" to them:

"How to bake your favorite chocolate chip cookies, in only
half the time!"

How To Look Ten Years Younger

and... "How To Move Safely, Knowing All Your Valuables Are
Protected!"

This is like your old standby, super reliable thing to do,
if writing copy is more like a trip to the dentist for you,
than anything else.

2. Let people know who the ad is for, right away.

So for instance, you can add what's called a "flag" to the
front of your headline, which is simply a way for you to
call attention to your readers. Like this:

Tampa Bay Real Estate Investors: Announcing a sure-fire way
to pick up properties for less than 10 cents on the
dollar!

Or... "UCLA Medical Students: Don't even THINK about picking
a dormitory, until you read this message!"

See, this one's nice because it lets you determine, without
exception, who gets into your funnel, and who doesn't.

3. And lastly, whenever you're struggling... the most
important thing you can put into your headline, is the
solution to the deepest fear, problem or concern your
prospects have.

Like this: "Eliminate Back Pain, Without Painful Surgery And
Costly Chiropractic Appointments"

or... "Thinking About Getting A Divorce? Before the lawyers
take every dime you have, you must read this Free Report:"

Or this one: "I Guar-un-tee (With My Own Money!) You Will
Walk Out Of My January 2009 Ad Writing Workshop, With A
Completed Display Ad, Website, Sales Letter, Or
Lead-Generation Ad, No Matter WHAT You Do For A Living!
(And don't worry, you'll even get to go over it with me
after the workshop, in case it takes you a little
longer!)"

Make sense?

So use these three techniques the next time you're working
on a headline -- they'll make your job easier, and improve
your results, dramatically.

Now go sell something, Craig Garber

P.S. If You're Going To Work Hard Anyway, Then You Might As
Well Get Rich At It -- And The Quicker, The Better, Right?
Find out more, here: http://www.kingofcopy.com/ssnl

Check out all the King's products at
http://www.kingofcopy.com/products

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Comments? Leave them here on my blog -- let me know what
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(c) Copyright, Craig Garber & kingofcopy.com(R) 2008

Craig Garber
kingofcopy.com (R)
3959 Van Dyke Road #253
Lutz, Florida 33558 USA
813-909-2214 Phone
954-337-2369 Fax
cgarber@KingOfCopy.com
http://www.kingofcopy.com

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