Are You Missing (and Missing Out)?

I am surprised that there are STILL lot's and lot's of companies that do not have a website.

Here's a challenge for you. Get a website up in the next 30 days. 7 days is better. If you have a website and it is outdated, fix it within the next 14 days.

If your website does not allow your customers to buy on-line, or does not have a way for them to contact you, fix it today. (Or no later than 45 days from today).

Every day that passes is a day that your customers are spending money with your competitors:

Nearly 80% of Adults Purchase Online

More than three-quarters (78%) of adult online consumers in the US made some type of purchase over the web in the previous six months, and the top transaction categories are travel, credit-card management and online banking, according to (pdf) a survey from Nielsen Online.

The #1 online transaction category was travel, with 38% of adult online consumers making at least one travel purchase on the web in the previous six months. Credit-card account management and home banking took the #2 and #3 spots, with 36% and 35% of consumers conducting transactions, respectively.

Clothes, shoes, accessories and books were also popular online purchases.

“Most consumers see online retail as a primary benefit of the internet,” said Nachi Lolla, research director, commerce, Nielsen Online. “The sheer convenience of being able to comparison shop from your home or office has become all but irresistible. Possible early concerns about online security have been sufficiently addressed, and consistent on-time delivery and reasonable shipping costs have bolstered consumer confidence. The challenge for retailers is no longer how to lure shoppers online, but how to differentiate their brand among all others.”

Nielsen also announced the top 10 online shopping websites, by unique audience, for October:

About the research: The online purchase research is based on a quarterly survey of approximately 36,000 US internet users age 18+.

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