From Mediapost:
Telecom
by Aaron Baar "The futuristic aspects in the new television commercial represent Yellowbook's commitment to continued innovation and, importantly, to helping consumers find what they're really looking for--wherever they search--today as well as tomorrow," a company representative says. The campaign builds upon a tagline introduced in May, "Say Yellow to the future." ... Read the whole story > >
Retail
by Sarah Mahoney
And Disney's "High School Musical" items are also coming on strong, breaking the Top 10 list for girls for the first time, reports the National Retail Federation's 2008 Top Toy survey. But the big news, in a ranking that is usually all about dolls for girl and cars for boys, is that video games are appearing on the girls list for the first time. ... Read the whole story > >
Beverages
by Karlene Lukovitz In a consumer promotion being billed as one of the largest not only in video gaming but professional sports, Dr Pepper will kick off its second year as a sponsor of the Major League Gamer (MLG) Web sites by featuring an MLG gaming star player on more than 175 million 20-ounce bottles of the regular and Diet Dr Pepper. ... Read the whole story > >
Research
by Karl Greenberg
The lesson for this economy is that marketers should not sacrifice brand equity to deals, coupons and other immediate-sales messages. "One of the things that we talk about is that in times of recession so many companies will cut back on product and promotional innovation, but this is exactly the time when that is the last thing they should be doing," says Mintel's Lynn Dornblaser. ... Read the whole story > >
Financial Services
by Karl Greenberg The European company says the effort is meant to support its new brand mantra, "delivering when it matters." The theme was introduced with its Zurich "HelpPoint" global campaign last month in 80 countries. The concierges will help travelers with documents, hotel bookings, auto rentals, city maps, luggage carts, or wrapping paper for gift purchases. ... Read the whole story > >
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