Motrin Causes Pain?

Or is it the Mom's that saw the following ad caused pain for Motrin?




Here's the story in the (almost) words of Steve Hall from Adrants:


This is one of those thing's that causes one to scream, "Oh for $%&#'s sake!" Or better yet, "J^&#$, #$%*ing @#$%^t!" Why the harsh language? Because, yet again, America has lost its sense of humor and has gotten its underwear up its crack over an innocuous Motrin ad which pokes fun at babywearing. For the uninformed, babywearing is the art of carrying your child in a sling. You've seen plenty of moms and dads with a child slung around their bodies as if they child were but a bag of groceries.

In a new ad, Motrin decided to help, albeit in an overly snarky fashion, those suffering back pain due to babywearing. After all, as the ad says, "these things" are heavy. But it's done because it "totally makes me look lie an official mom," And who doesn't want to look like an official mom these days? What with Brooke Shields advocating pregnancy just to get a VW minivan and babies crawling around the conference room floors of office across the country, momhood is hot!

Predictably, Twitter is in an uproar. Predictably, someone made a protest video. Predictably, Motrin has caved and issued an apology. Predictably, Motrin has pulled the ad from their website. In fact, their entire site is/was down for a while.

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