Wednesday, September 24, 2008

Wednesday Night Marketing News

From Mediapost:

by Karlene Lukovitz
Karla Martinez, co-host of Univision's "Wake-Up America," will star in a series of 30-second vignettes that will air nationwide over the next 12 months. The vignettes will offer cooking- and nutrition-related tips for 14 participating General Mills brands. ... Read the whole story > >
by Karl Greenberg
"This is a different approach with a very deliberate feel that focuses on the TL being very present and very large," says a spokesperson for RPA. "We sought to create something that could be beautifully translated on TV and online." ... Read the whole story > >
by Sarah Mahoney
The NRF news was very bad and, on top of that, a new analysis from YouGovPolimetrix's BrandIndex shows that both Macy's and The Limited are especially vulnerable, with consumers believing they offer the least value of all major retailers. ... Read the whole story > >
by Laurie Sullivan
An ad promoting HP's box of branding tools popped up Tuesday on the front page of USA Today's business section, reminding small business owners that HP's Imaging and Printer division offers more than simply printers. Consumer ads should be next. ... Read the whole story > >
by Karl Greenberg
J.D. Power's Chance Parker thinks GM got a boost because of its forthcoming Chevy Volt electric car and because of two-mode hybrid trucks. He was also nonplussed to find that Toyota's equity wasn't more positive in green discussions. "We discovered a backlash toward Prius owners," he says. ... Read the whole story > >
by Nina M. Lentini
After a giggling baker smothers one of her new-made loaves in kisses, a more serious voiceover states, "What's in your bread might surprise you. At Rudi's, we think there's a better way to bake bread." The national commercial targets moms 25 - 49, with a household income of $75,000-plus. ... Read the whole story > >

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