This week I am featuring a series of articles from Jill Konrath's SalesSheBang:
Openers That Make Prospects Practically Beg To Do Business With You
Imagine your blood racing as the previously closed doors of the executive suites magically open … because you know the secret words. The words that establish trust, build your credibility as the authority, and compel the decision maker to meet with you and only you. The words that get you face-to-face, high-level meetings, trim weeks off of the sales cycle and add tens of thousands of dollars to the size of the contract. Words that repeatedly level the playing field and position you as equal to your executive-level prospects. Words That Keep Gatekeepers From Asking Annoying Questions Like, "Who are you?" "Don’t you know, he doesn't handle that sort of thing?" and “Could you send me something in writing?” To really “get” the power of the words you gotta know that your high-level prospects are consumed with finding answers to three pressing questions:
To grab the executives’ undivided attention you must quantify your ability to do one of these things. Use a number that’s significant enough for consideration, a number that’s not so high as to make him think, “Yeah, right.” Here’s How To Create The Benefit Statement, The “Phrase That Pays” … Big. Fill in the blanks about what your products and services do for your clients: “We (increase/decrease) __________ your (revenues/expenses) _________ by 20%.” Then use the statement,
**** Leslie Buterin, author of Secrets to Scheduling the Executive Level Sales Call is a cold calling expert and new business development coach. She began her career in staffing & financial services. Today she shows |
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