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by Laurie Sullivan 
by Karlene Lukovitz KFC Issues Veiled Threat to Racy '90210'
Advertising Age
Sometimes it is pretty easy to read between the lines. In a written statement KFC spokesman Rick Maynard says, "Our media department has been in touch with CW regarding "90210," and we are closely monitoring its content going forward to determine if additional action is required on our part, including potentially pulling our advertising from the program."
KFC has spent about $5.4 million on the CW so far this year, per TNS.
,br> According to several media buyers, advertisers have been examining programs thoroughly this fall, with several "more conservative" marketers asking to monitor programs on an episode-by-episode basis. "There's more scrutiny. Everyone is looking at everything much closer," says one buyer. - Read the whole story...
TNT, Lincoln Tell Crime Story in Microseries
The Hollywood Reporter
TNT has teamed with automaker Lincoln and Mandalay Television for a crime-thriller microseries "RPM," starring Jonathan Schaech.
"RPM" will air as 20 two-minute episodes within the commercial breaks of four prime-time episodes of "Law & Order" from Oct. 21-29. The series is about a husband and father of two trying unsuccessfully to move past his former career as a homicide detective. He drives a Lincoln while tracking down a key suspect.
Mandalay executive producer Elizabeth Stephen brought the project to TNT and Lincoln. It marks the first time a TNT microseries has been developed so closely with a brand. She says Mandalay approached it as if it were an hourlong drama series and is hoping it could eventually become one. - Read the whole story...
Fewer Job Titles At Rebranded Mindshare
Adweek
WPP Group's Mindshare was restructured in April; five months later, it is implementing a global rebranding effort to support its new identity. For starters, about a dozen of the agency's North American senior executives are giving up their formal job titles.
"Relinquishing our titles signifies the breakdown of silos and a new spirit of openness and equanimity throughout the upper ranks of our agency," says Mindshare executive Scott Neslund, formerly CEO. "This new identity heralds our next stage of growth as a new model agency, one that focuses on partnerships, consumer exchanges and collaborations."
The updated brand uses a new custom-made word mark and symbol, and the name no longer uses an uppercase "S" in the middle of the word. - Read the whole story...
Oscars Hire Condon to Beat Emmys' Fate
Wired
The Oscar producers apparently hope to avoid the fate of this year's Emmys broadcast, which earned the lowest rating of any Emmy Award show in the last 18 years. The Academy of Motion Picture Arts and Sciences is hiring Bill Condon, writer/director of "Dream Girls," to executive-produce next year's Oscars telecast.
Awards shows in general have lost their luster over the past few years. Critics of the Emmys, including outspoken talk-show host Craig Ferguson, have railed against producers for wasting time on an opening featuring five reality-show hosts, while limiting stage time for comedy legend Don Rickles. - Read the whole story...
Paramount Begins Net Foray Tied to Brands
The Hollywood Reporter
Paramount Digital Entertainment is putting together a team to produce original programming for digital platforms that will integrate global fashion and lifestyle brands. The studio says it is interested in "high-concept, genre-driven" fare aimed at the youth market.
Alexandra Milchan and David van Eyssen have signed three-year contracts to produce the online programming. They will be working with former IMG executives Angelo Moratti and Massimo Redaelli on weaving products and brands into the content.
Milchan is an independent producer of films including "Righteous Kill" and "Street Kings." Her father founded New Regency, where she worked for 14 years. Van Eyssen's credits include BMW Films, the 2001 brand-integrated short film series for the Web. - Read the whole story...
'WSJ' Hires McGarryBowen For New Projects
Editor & Publisher
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