From Mediapost:
Research
by Nina M. Lentini Everyone seems to "know" us--but NBI's Xiaoyan Zhao says that even before our current crisis, the world had judged our economic condition as "declining." Fifteen percent of respondents said so--twice as much as the percentage that said the same of the world's advanced economies. ... Read the whole story > >
Pharma
by Aaron Baar
"Meanwhile, look for other lawmakers to follow Massachusetts' lead in requiring more transparency-- and more companies reading the writing on the wall and following Eli Lilly," says the editor of FierceBiotech. "This trend isn't going away." ... Read the whole story > >
Retail
by Sarah Mahoney Also changing are the types of stores they open, execs say. Not only will new stores be more evenly dispersed in terms of geography, including openings in Mexico and Canada, they will open earlier in the year, to take advantage of the spring selling season. ... Read the whole story > >
Research
by Karl Greenberg
Kelly Andrews, SVP/research director at Starcom MediaVest, summed it up: "So advertisers can't create a line between linear TV and online video--rather, it has to be content for all video--advertising content, not ads, with branded messages that can live on all video platforms." ... Read the whole story > >
Entertainment
by Laurie Sullivan It simulates the movie's plot using mobile phones. The viral piece entices consumers to influence friends and family to see the movie, too. Says Millennial Media's Eric Eller: "In the first half-day of the launch, the campaign had already generated 500 calls. Not a huge number in the grand scheme of things, but for a mobile campaign it's really good." ... Read the whole story > >
Packaged Goods
by Karlene Lukovitz
Most U.S. consumers aren't on the "green bandwagon," according to Yankelovich, but regulations and corporate image are far from the only drivers of the sustainability push at leading CPGs like Coca-Cola, Heinz, Molson Coors, Colgate, and PepsiCo, to name a few. ... Read the whole story > >
by Karl Greenberg
Mintel says the median age of cars grew from 8.1 years in 2001 to 9.2 years in 2007. The firm also says the technical sophistication of new cars is limiting the do-it-yourself market. "Increasingly, computerized vehicles are making more people turn to professionals for service," says senior analyst Mark Guarino. ... Read the whole story > >
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