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Strategy
by Karl Greenberg
Louis Vuitton began selling products online for the first time last year and supported it with online advertising. "Our challenge was to create ads so compelling that we could build the brand online. Our challenge as a marketing team is making the medium work for us. We found success by focusing on a call to action." ... Read the whole story > >
Food
by Karlene Lukovitz
"Country is finally all-American," Roberto Ramos says, pointing out that Americans long more than ever for all things that speak to simpler times. "As a result, New York professionals welcome a restaurant called Hill Country, and Texas hold 'em poker becomes one of the most played games online, as well as watched on ESPN," he notes. ... Read the whole story > >
Financial Services
by Aaron Baar
The new effort is meant to continue positioning Oppenheimer as the "voice of reason and confidence," says the company's corporate communications SVP. The work, which includes television, print and online components, uses numbers to represent the financial data available to even average investors these days. ... Read the whole story > >
Technology
by Laurie Sullivan
A Forrester Research analyst says the microSD card is not the future of music distribution, but it will remind consumers they don't need an iPod to own digital music. Says James McQuivey, "It's a good defensive strategy, but it is going to be hard for digitally minded consumers to think of this as the next logical step. It feels more like a step back." ... Read the whole story > >
Strategy
by Karl Greenberg Marketers' marketing and research has traditionally been limited to the "brand backyard" -- forums like customer care and the brand's web site. It needs to be shifted to the "consumer backyard": Facebook, YouTube, Flickr, Tweet, Twitter and the like. ... Read the whole story > >
Tourism
by Nina M. Lentini
The advertising's graphic hook is that the words "a lot" read clearly from inside a lighter-type "Charlotte." It is a literal expression of the city's new tag, "Charlotte's got a lot," meant to imply that Charlotte is a destination, and not just a place to change planes. ... Read the whole story > >
Retail
by Sarah Mahoney
"We will continue to supply coaches and collegiate institutions under Nike sponsorship with competitive Nike swimsuits including Nike Swift Swim," the company said in a statement. "But we will not invest in next-generation swim innovation, which is not in line with our stated category growth strategy." ... Read the whole story > >
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