Wednesday, August 13, 2008

Wednesday's Marketing After Hours Headlines


Click on them to read the details:

As Supercenters Gain, Wal-Mart Still Attracts The Affluent
by Sarah Mahoney
[Retail] The report finds that grocery stores have lost ground in the fresh/perishable, frozen and center store categories, including high-demand meal ingredient and meal component foods. And Wal-Mart--despite a decline in share its private-label goods--has made considerable gains in meal ingredients, meal components and convenience meals. - Read the whole story...

Canon Readies New Sharapova Ad For U.S. Open Debut
by Karl Greenberg
[Electronics] Canon is also reprising pro football promotions it has run for several years. Ex-NFL quarterback Archie Manning will promote Canon's "Pro Football Hall of Fame's 'Why Do You Love Football?"' photo challenge. The Web-based promotion dangles a trip for four to Super Bowl XLIII in Tampa, Fla. - Read the whole story...

Retail Is Top Investor In Interactive Marketing - For Now
by Laurie Sullivan
[Research] The sector comes in second behind travel, the largest spender on interactive marketing. By 2012, however, retail will account for only 31%, as other industries like financial services increase their integrated marketing efforts, taking a larger share of the overall pie. - Read the whole story...

Gap Launches Fall Marketing Campaign
by Sarah Mahoney
[Retail] Gap is highlighting what it believes will be the season's key pieces, including the boyfriend cardigan, oxford shirts, low-rise bell bottoms, deep V-necks, leather jackets, and trousers, as well as trench coats, blazers and bomber jacket. - Read the whole story...

Nike Breaks Olympics-Themed Ads This Week
by Karl Greenberg
[Retail] The ads will feature track star Sanya Richards and the USA Softball Team, the latter making its swan song there. Olympics officials in 2005 voted both softball and baseball off the event lineup starting with the 2012 Olympics in London. - Read the whole story...

Ann Taylor Taps Beauchamp As President

Burger King: Apple Fries Selling Like Hotcakes

Hornitos Tequila Launches Digital Campaign

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