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Toyota's New Ads Accentuate The Positive
by Karl Greenberg
[Automotive] Dentsu Chief Creative Officer Mike Wilson says the ads, which are image-heavy and rely on voiceover for narrative, can be tailored to any market. "The hard thing is how do you make something that can run anywhere in the world--that makes cultural and visual sense? The work has to be something that can be adapted using different languages and voices." - Read the whole story...
Up To Age 11, Most Kids Aren't Heavy Internet Users
by Karlene Lukovitz
[Research] Yes, today's kids are extremely techno-savvy, and most use the Internet, along with spending hours on video games and communicating with their friends through mobile devices. Still, relatively few kids are heavy Net users. Furthermore, most are still into TV, books and "old fashioned" toys, as well as tech-oriented entertainment, according to a new Packaged Facts report. - Read the whole story...
Intuit Jingles All The Way From Software To Heartstrings
by Laurie Sullivan
[Technology] A digital content marketing firm built a campaign around fictitious music producer Tommy Silk and Web-based tool "jingle generator,"www.
Direct-Mail For Credit Cards Falls 17% In Quarter
by Sarah Mahoney
[Financial Services] "Direct mail is such an important channel for this industry, but it does tend to be cyclical," says Andrew Davidson, VP of competitive tracking services for Synovate, predicting that mailings won't begin bouncing back until early 2009. "We're in the middle of a trough right now." - Read the whole story...
J.D. Powers Taps Toyota's Lexus As Most Dependable -- Again
by Karl Greenberg
[Automotive] In its Vehicle Dependability Study, based on surveys of customers who have owned vehicles for three years after buying them new, the consultancy said that, overall, the biggest improvements were in mid-sized premium crossover vehicles and the compact car and mid-size car segments. Together, the three segments accounted for more than one-half of the overall industry improvement. - Read the whole story...
Kellogg Elevates Global CMO Mark Baynes
Ford Motor Reportedly Nixing Two Slowpokes
Unilever's Klondike Bar Narrows Finalists
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