From Mediapost today:
Lenovo Leverages Olympics To Showcase Its Engineering
by Nina M. Lentini
[Electronics] The ads are intended to reinforce Lenovo's strong presence as a PC supplier to commercial customers via its ThinkPad product line and signal the company's foray into the worldwide consumer business behind its new IdeaPad consumer PCs. - Read the whole story...
Southern Comfort Taking The Social Road To Reach 20-Somethings
by Aaron Baar
[Spirits] While the ads have been running online on sites like Heavy.com and NBCRewind, television is still the king of all media when it comes to reach and exposure, says brand director Ken Rose. "Our core focus is 21-29 year-olds, and digital is where you reach them because that's where they are But TV is still that ubiquitous thing that everybody watches." - Read the whole story...
Hasbro Launches Monopoly Sneaks, And A 1963 Easy-Bake Oven
by Sarah Mahoney
[Retail] The shoes, timed to accompany the release of Hasbro's Monopoly Here & Now: The World Edition board game, are available for toddlers, kids and adults, in both mid- and low-cut versions. Priced from $40 to $85, the shoes are decorated with dice, tokens, and Chance cards, as well as houses, hotels, and Monopoly money. - Read the whole story...
Functional Foods And Dietary Supplements Can Coexist Happily
by Karlene Lukovitz
[Food] While functional F&B growth is expected to negatively effect the single-vitamins subcategory, overall vitamins/supplements growth is being driven by increasing demand--particularly among the elderly--for multivitamins/combination dietary supplements that promise to alleviate or prevent specific health conditions such as cardiovascular disease and bone/joint ailments. - Read the whole story...
Ad Spend For Online Looks Rosy Despite Some Downturn
by Laurie Sullivan
[Research] Investors are most concerned about specific sectors cited in the recent earnings calls, where several companies referred to weaknesses in advertising, according to the report. Google, for example, cited weakness in auto and home financing, real estate and travel, describing the three sectors as economically sensitive. - Read the whole story...
P&G's Folgers Intros Roasting Process
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