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PepsiCo's Mountain Dew Seeks A Few New Men
by Sarah Mahoney
[Beverages] While everyone knows that young men aren't watching just mainstream media, "interactive isn't as straightforward as many marketers think," says Seed Gives Life's Michael Ventura. So a campaign like this doesn't just involve microsites, online design widgets, social networking, and user-generated entries, "it involves all kinds of word-of-mouth, from blogs to things that exist outside the browser, like Twitter." - Read the whole story...
Is Campbell Looking Mmm, Mmm Good To Heinz?
by Karlene Lukovitz
[Food] Would Campbell warm up to considering such a match? No way to tell at this point. Campbell isn't responding to queries about Johnson's intriguing, ostensibly off-the-cuff remarks. Heinz may be hoping that that Q&A exchange didn't steal too much thunder from the company's announcement that sales increased 12% in fiscal '08, to surpass the $10-billion mark for the first time. - Read the whole story...
Macy's Readies New Marketing Strategy, Hires Dunnhumby
by Sarah Mahoney
[Retail] The company says it is launching an exclusive Tommy Hilfiger product next month, will be adding 275 FAO Schwarz toy shops in its stores, and is planning plenty of hoopla for the brand's sesquicentennial in the third quarter. "The fourth quarter will follow with a fresh approach to holiday marketing that we believe will be compelling to our customers," it says. - Read the whole story...
Ford Consolidates Small-Car Platforms To Just Two
by Karl Greenberg
[Automotive] "The timing has been perfect for Ford to do this," says a spokesperson for the company. "The markets are converging. The vehicle sizes have gotten similar, and buyers have become similar [in North America and Europe]." - Read the whole story...
Tween Brands Ditches Limited Too For The More Affordable Justice
by Sarah Mahoney
[Retail] The company also acknowledges that while Limited Too, which helped pioneer the tween category with its launch back in 1987, is a brand that's ready to be put out to pasture. "Our customers are looking for the next great thing and their parents want more value for their dollar," it says. - Read the whole story...
AT&T Uses Grassroots To Sell Seniors On Cell Phones
by Laurie Sullivan
[Telecom] Don't bother looking for television or print ads. Nor will consumers hear radio advertisements promoting the classes. Rather, AT&T took a back-to-basics or grassroots marketing approach. Local employees hit the streets, stopping into nearby senior centers to gauge interest. - Read the whole story...
Samsung Taps David Steel To Head Marketing Unit
Arby's Offering Mobile Coupons
Mortgage, Equity Lenders Back Off Mailings
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