Small Fuel Marketing wrote an excellent piece on Google that arrived in my email.
And before I share that with you, I have noticed that despite the experts that are trying to figure out how to beat the system of internet commerce, I have discovered a secret that I find amazing and so do a couple of website designing friends of mine.
This secret is the power of search.
There is more to this than I want to write now on this site, so I'm posting it one of my other blogs. Click here to read the Power of Search.
What Google Can Teach You About Marketing Posted: 01 May 2008 01:09 PM CDT
Fortunately, you don’t have to be a billion-dollar company to use the same tactics to make your company more recognizable. Let’s take a look at 5 Google-tested marketing tips that can help your business “rank higher” in the eyes of your customers. Only Hire The Best (And Flaunt It). What it means for your business: Your people are incredibly good at what they do. By highlighting the expertise of your people, you can add to your company’s story and stand out from competitors who don’t build up the human side of their brand. Take Google’s example and run with it. Have a User-Focused Mission. What it means for your business: You mission = your brand. Does your mission “sound good to you,” or does it answer the ever present question your customers have: “What’s in it for me?” Make sure that your mission statement gives your customers an exciting reason to buy into your brand, and you’ll keep them for life. Do One Thing (Extremely) Well. What it means for your business: You can’t be all things to all people – so make sure you’re being the most profitable thing for your most profitable customers. Offering side services and add-ons is a smart move, but smarter still is devoting your focus to being an undisputed expert in your industry. Run Your Business With Style. What it means for your business: There’s a story behind your business and its philosophy – likely an untold one. Retell the story in a compelling, exciting way and let the experience build a brand that attracts the kind of attention that turns customers into fans. Communicate With Your Community. What it means for your business: You can truly stand out by creating opportunities to interact with your customers and reinforce your expertise in your industry. Social media and blogs are powerful ways to build your brand and fan base at the same time (which makes the task of converting them to customers that much easier). You don’t have to be a corporate giant to use the tools and strategies that make them successful. By using the five tips above, you can add power to your marketing and draw in the kind of loyal customers that keep your business growing year after year. Google started in a garage and has grown into the world’s most powerful brand … where will their marketing lessons take your business? |
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