I've added another e-book link to the list at the right. This is one that I first read about 22 years ago when I first read Harvey Mackay's Swim with The Sharks.
In my business, we do what we call a C.N.A. which stands for a Customer Needs Analysis. The Mackay 66 goes much deeper and if you want to truly stand out an build relationships that transcend the economic up and downs we face, I urge you to get it and use it.
I must warn you though, it is pretty extensive and it will take time to compile for each of your customers. Do it anyway. You can also get it by clicking here for the Mackay 66.
Sunday, May 04, 2008
Another Free Tool
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