It was a week ago today that I kicked off this series of selling tips written by Harvey Mackay. Each day for 26 days, I'll republish the previous days list and add a new letter.
There is a link to Harvey on the right side of this page.
The ABCs of Selling
By Harvey Mackay
Not long ago, I was listening as one of my grandchildren practiced his ABCs. He had a little picture book that helped him remember what the letters stood for, and he studied it intently, determined to be the first in his class to know all the letters and words. With his determination, I knew he would master the alphabet in no time at all.
As he worked, I started thinking about what those letters mean to me, after a lifetime in sales and years of helping young hopefuls get started in their careers. I didn't draw pictures, but these are the words my alphabet book would include:
Availability for your customers is essential, so they can reach you with questions, concerns or reorders.
Believe in yourself and your company, or find something else to sell.
Customers aren't always right, but if you want to keep them as your customers, find a way to make them right.
Deliver more than you promise.
Education is for life—never stop learning.
Follow up and follow through. Never leave a customer hanging.
Goals give you a reason to go to work every day. When you reach your goals, set higher ones!
Humanize your selling strategy by learning everything you can about your customers.
In these days of increasing technology designed to make our lives easier, remember that technology is just a tool to help us humble humans, not a replacement for humans. Sphere: Related Content
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