These two subjects are only related because they appeared in the same email from Mediapost last Friday:
Quiznos Puts $12M Behind Campaign For $5 Sandwiches
by Karl Greenberg
[Restaurants] The ad push shows consumers literally eating $5 bills, which is meant to illustrate how Americans are looking desperately for a good value as the economic world collapses. One ad shows an Asian woman in a Laundromat eating a $5 bill that had been taped to the wall. The voiceover says: "If you are going to eat five dollars shouldn't you get your money's worth?" - Read the whole story...
Want To Reach Gen Y Moms? Go Online With A Softer Sell
by Sarah Mahoney
[Research] For marketers, says Moxie Interactive's Joanna Sammartino, that means it's important to invest in the "softer sell" and focus on getting their brand names mentioned on blogs, social-networking sites, or by building useful tools. "Anything that builds brand awareness, relevancy and word-of-mouth is very important. Millennials, especially, are relying on this social currency." - Read the whole story...
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