Another dying form of advertising is trying to re-invent themselves. Here's the story from Mediapost:
Yellowbook Greets The Future With New Set Of Ads
by Laurie Sullivan
[Telecom] A focus on the future aims to communicate to consumers that Yellowbook will provide information regardless of the medium, as businesses continue to test new services it plans to offer. For example, advertisers in select markets can run a link on yellowbook.com to a 30- or 60-sec video interview that gives consumers insight into their businesses. - Read the whole story...
Wednesday, May 07, 2008
Yellow Pages Get Aggresive
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