Monday, March 24, 2008

Survey says....

Some days I feel like Richard Dawson of the old T.V. Show Family Feud. These came in my email from the fine folks at E.P.M. Their contact information is at the bottom of this posting:



Volume 2 Issue 3
March 24, 2008
1.

From the U.S. Department of Labor Women's Bureau: 67 million women were employed in the U.S. in 2006, 75% of them full-time.

2.

Women comprise 46% of the total U.S. labor force, a figure that is expected to stay level through 2014.


3.

46% of employed Asian women and 39% of employed white women worked in management, professional and related occupations.

4.

Almost one third of Black and Hispanic women work in sales and office occupations.

5.

Median weekly earnings of full-time working women was $600 in 2006 - or 81% of men's $743.


Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.



And there's more:




Volume 3 Issue 12 - March 24, 2008

1.

20% of Americans aged 55 and older think Web content is made for people their age, finds BurstMedia.

2.

Baby Boomers (85%) are more likely than Matures, born before 1946 (70%), to turn to friends and family for information when they have a medical concern, says Focalyst.


3.

Americans who watch online videos spend 120 minutes per month, on average, watching online videos and download more than 50 videos a month, according to Nielsen//NetRatings.

4.

People are more frustrated by talking to a representative with a thick accent (20%) than they are with long hold times (17%) when contacting customer service, says Opinion Research Corporation.

5.

Americans spent $44.4 billion on shoes in 2007, up 2% from the prior year despite zero growth in men's shoes, reports NPD Group.


MTW Datafile Info:
Editor: Ellen Neuborne eneuborne@epmcom.com
Publisher: Ira Mayer imayer@epmcom.com

MTW Datafile is an EPM Communications, Inc. service.
(c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

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