Radio Merger News

The Justice Department gave the green light to the merger of XM & Sirius, and now the Federal Communication Commission is expected to put their rubber stamp of approval on it with a couple of thin strings.

What does it mean to the Advertising business? Virtually nothing. Satellite Radio now has a chance of surviving by this consolidation, which gives consumers more choices. However in reality, there will be less choices as the merger may eliminate come of the channels now offered by XM & Sirius.

Also, the early promise of Satellite Radio was that it was supposed to be commercial free. But they discovered that they could not compete financially, or should I say stay afloat financially with just subscriber fees. And because it is a national broadcasting system, localism is not included.

There will always be a need for local content for listeners that want to know what's going on in their towns and advertisers that want to reach the consumers that are local. So like I said, this will have virtually no effect on the Advertising Business. There are bigger media changes on the horizon that are coming fast.

For more check out these stories on the XM/Sirius Merger from Hear 2.0 and
The Bigger Media Changes also from Hear 2.o.

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