IChooseAdoption.Org Chooses Floyd & Partners

Hats off to Bob Floyd of Floyd & Partners. This story was in the Greater Fort Wayne Business Weekly:

Floyd launches adoption public service campaign
A new campaign created for the National Council for Adoption has been released by Fort Wayne-based Floyd & Partners Integrated Brand Communications. The campaign includes radio, television and outdoor media. It advertises the www.ichooseadoption.org Web site, which gives information for birth mothers and adoptive families. The campaign’s theme is “Sometimes choosing adoption is being a good mother.” All the public service announcements feature a birth mother who decided to place her child up for adoption."

Floyd & Partners over the years has been involved with a variety of projects on both a local and national level. One of those projects is the National Safe Haven Alliance.

From their website,"...For television we turned to Patricia Heaton of Everybody Loves Raymond to act as our spokeswoman. The first installment explains the basics of how the law works. Later we expanded the campaign with Molly, who came to us through the safe-haven program in New York. We paired her with Patricia Heaton in the English version, and Laura Ceron from ER in the Spanish version..."

And they have also designed the marketing materials for the Fifth Freedom Campaign including this poster, logo and other goodies.

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