From my email was this tid bit of info on Grocery Shoppers:
Top 10 Reasons For Choosing A Grocery Store
| Lowest everyday prices | 27% |
| Close to home | 18% |
| Less expensive | 8% |
| Large stock/selection | 7% |
| Close to work | 6% |
| Best advertised specials | 6% |
| Best meats/poultry | 5% |
| Best produce | 3% |
| Carry brands I like | 3% |
| My brand on sale | 2% |
Source: 2008 Vertis Customer Focus: Retail 2008
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