Straight out of my email:
 | March 26, 2008 |
Subliminal exposure to the Disney Channel logo made a subject group "behave more honestly" than those subliminally exposed to the E! Channel logo, according to a Duke University/University of Waterloo study. | |
33 million Americans age 12 or older (13%) listen to an Internet radio station at least once a week, up from 29 million in 2007, report Arbitron and Edison Media Research. |
41% of TV owners have a high-definition set, but only 56% of this group subscribe to an HD service package, says ABI Research. | |
31% of iPhone owners watch mobile TV or video, versus a 4.6% market average, says M:Metrics. | |
Introducing portable media players with Internet browsing capabilities will create additional opportunity for advertisers, says Jupiter Research, which expects marketers to spend $2.2 billion on mobile messaging, display ads, and search optimization by 2012. |
Entertainment Marketing Letter (EML) brings entertainment/media companies together with brands. Download a free sample issue and discover how EML's twice-monthly news, reports on new marketing technologies, contacts, research and case studies can help you build exciting new promotional partnerships
 | EML Datafile Info: Editor: Terence Keegan tkeegan@epmcom.com Publisher: Ira Mayer imayer@epmcom.com EML Datafile is an EPM Communications, Inc. service. |
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