An example of a Good P.R. Email

Just wanted to share with you an effective letter I received last week that got me to read a book, review it and spread the word about it. Click here to read the letter and my review.

Here's what it contained:

1. She addressed a specific target, Fort Wayne bloggers/writers
2. She provided a clickable link to the book and her company
3. She also included details on upcoming book signings

When I responded, she wrote back requesting my address and a copy of the book was waiting for me in my mailbox Friday.

Nice job Rachel.

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