Super Serve Your Customers is part of your Marketing

I was reading this tip from my email today, that was written specifically for radio advertising sales reps, and realized that you can apply it to almost any business....

Read it for yourself, and see how you can translate it into your line of work.

Remember, the better you serve your current customers, the less you'll have to spend to replace them with new customers!

Read on:

Sales Tip from the RAB Training Academy: How Well Do You Know Your Products?
By Doc Holliday, RAB Training Specialist, Radio Training Academy

Take the time to make an inventory list of every single sales opportunity you have with your station. How many commercials per hour do you have to sell? What are their lengths? What features are sponsorable, and what does each sponsorship package offer? How about special programming opportunities, event opportunities, and Website opportunities?

Next to each sales opportunity, list the types of client needs for which it is appropriate: branding, sampling, cause marketing, lifestyle targeting, demo targeting, brand maintenance, employment recruitment, new product introductions, grand openings, etc. They are all needs you uncover every day.

Being constantly aware of your products and how to apply them to your client's needs gives you the ability to be first in line with relevant ideas and solutions.

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