Thursday, February 14, 2008

3 Rights that don't make a wrong


I was digging through some writings from a few years ago and wanted to share them again.

First, how about the right way to start your business:

...Never confuse the foundation with the design of your project. These words of wisdom can be applied to almost anything, but what brought it to mind was a pallet of paving bricks in my backyard. (READ MORE)


Next, there is the right way to brainstorm:

...How many right ways are there? If you limit yourself to just one right answer, then you have stopped looking for "righter" answers. (READ MORE)


And finally, the right formula for advertising:

...I used to believe the formula: RIGHT MESSAGE X THE RIGHT NUMBER OF TIMES PRESENTED TO THE RIGHT PEOPLE = RESULTS. Well that's one too many RIGHTS. (READ MORE)

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