On Line or Out Of Business?

Here in the USA we are behind the rest of the world as far as % of folks shopping On Line according to this info from Nielsen.

Maybe because we have a better infrastructure for traditional retail than other parts of the world. But, if your business is not online, you are basically invisible to those who currently use the internet to look for stuff, even if they are not buying on line.

And if you are designing a website for your business, then find a way for your web visitors to buy from you on-line. Otherwise it could be a waste of cyberspace!

Here's the info from Nielsen:

85% Of World's Online Population Shopped On The Web

According to the latest Nielsen Global Online Survey on internet shopping habits, more than 85% of the world's online population has used the internet to make a purchase, increasing the market for online shopping by 40% in the past two years.

Bruce Paul, VP, Customized Research, Nielsen US, said "When The Nielsen Company conducted its first global survey into internet shopping trends two years ago, approximately 10% of the world's population (627 million) had shopped online. Within two years, this number has increased by approximately 40% to 875 million."

Globally, more than half of internet users have made at least one purchase online in the past month, according to Nielsen.

Among internet users, the highest percentage shopping online is in South Korea, where 99% of those with internet access have used it to shop, and 79% of these internet users have shopped in the past month. Other prolific shoppers are in the last month are:

• the UK 76%
• Switzerland 67%
• the US 57%.

Internet Users Who Have Ever Purchased Online
Location	% of Internet Users
Europe	93%
the UK	97
Germany	97
North America	92
the US	94
Asia Pacific	84
Japan	97
Latin America	79
EEMA	67
Global Total	86
Source: ?The Nielsen Company, 2007/Marketing Charts, January 2008

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