In the eyes of your customers, which is what marketing is all about. I recently talked to a doctor about his practice and while he was very impressive with his credentials, no one cares about the lambskin, they care about getting healthy.
I know it is a blow to the ego but, it's what counts. And your marketing message needs to be about what counts in the hearts and minds of your customers/clients.
Focus on them and they will focus on you. And make sure your marketing reflects that concept.
Monday, February 11, 2008
Do you know who you are?
Posted by ScLoHo (Scott Howard)
Labels: marketing, Word of Mouth
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