Sunday, February 10, 2008

Free Marketing E-Books from MarketingSherpa


From their webpage:

Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot:

  • Email campaign segmentation tests and results
  • Blogging, podcasting and mobile marketing tips
  • Search marketing tactics and offline advertising
  • Web site design and social networking done right
Plus, B-to-B marketing campaign lessons and getting around office politics.


Click here to go to the page that has the download (and previous years reports too)


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