"...Launching the next phase of Starbucks ongoing efforts to transform the company and renew its focus on the customer, Starbucks today announced an historic in-store education and training event for its more than 135,000 store partners (employees) across the United States. The company will close each of its nearly 7,100 company-operated stores in the U.S. on Tuesday, February 26 at 5:30 p.m. local time to conduct a nationwide education event, designed to energize partners and transform the customer experience. Stores with evening hours will re-open at 8:30 p.m....."
Well, what is about to happen at Starbucks on February 26th, could either turn out to be fatal, or a resurrection of the ailing coffee giant.
Here's the announcement from their website:
Several questions pop into my marketing head:
- Can they really re-train their employees in three hours to be the best in the business?
- Is this simply a publicity stunt to gather attention?
- Will the coffee or service be any better at 8:30pm compared to 5:30pm (after the training)?
- What about the other real reasons people visit a coffee shop that Starbucks still doesn't address?
- Why tell the world you're a screw up and we need to fix ourselves?
- What happens when my expectations are still not met after this training stunt?
- I was in a Starbucks yesterday, and they didn't tell me about this upcoming event. I found out about it after a phone call from one of their competitors told me about it today. I was even at the Starbucks website earlier today and didn't see anything about this.
- What if my local Starbucks is already doing a great job?
Maybe, this will work for them, but I have my doubts. History will tell us the results a year from now. Sphere: Related Content
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