Tuesday, September 13, 2011

Tuesday Night Marketing News from Mediapost

When I glanced at the headlines I thought the last line said toilets, not tablets.

Click & read carefully:

by Aaron Baar
DHL is out to show business leaders that it knows the international world better than any of its competitors in a new advertising and marketing campaign that touts the company as the "International Specialists" who operate at "the speed of yellow." ...Read the whole story >>
by Tanya Irwin
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find the perfect dentist. The spots can also be viewed on the Los Angeles-based company's YouTube channel. ...Read the whole story >>
by Sarah Mahoney
The Nike MAG shoes rely on an "electroluminescent outsole, space-age materials and a rechargeable internal battery good for 3,000 hours," brags the foundation's website. "And while they are not recommended for playing sports, these highly limited shoes will very likely command attention wherever they are worn." ...Read the whole story >>
by Karl Greenberg
Gatorade and the National Basketball Association have launched a road show called the "Gatorade NBA Training Center." It's not a physical place, but a series of events meant to attract athletic consumers with a free fitness evaluation with guidance on how to live a healthy lifestyle. ...Read the whole story >>
by Karlene Lukovitz
Many of the categories showing the largest gains already had high loyalty percentages -- demonstrating that "true loyalty can survive even prolonged economic upheaval," says SymphonyIRI Times & Trends editor Susan Viamari." ...Read the whole story >>
by Karl Greenberg
The company last year got exclusive rights to use the NASCAR logo to market car washes across North America and the U.S. Territories. The first of several of the NASCAR Car Washes will open in the Chicagoland area in Romeoville on Thursday. ...Read the whole story >>

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