Thursday, September 15, 2011

Thursday Night Marketing News from Mediapost

5 nights a week, I've been giving you this feature, or you can get it in your inbox like I do:

by Sarah Mahoney
While it probably won't be enough to shed its "Whole Paycheck" reputation, Whole Foods Market is going on a price offensive. First, its offer of $20 worth of groceries for $10 has become the fastest-selling coupon on LivingSocial. And, second, it's publicizing consumer research that claims it is actually cheaper than other supermarkets. ...Read the whole story >>
by Karlene Lukovitz
New research by an alcohol advertising watchdog organization concludes that nearly one out of 11 radio ads for alcoholic beverages in 75 markets across the U.S. during 2009 failed to comply with the alcoholic beverage industry's voluntary standard for ad placements. ...Read the whole story >>
by Karl Greenberg
BMW Golf, is using what might be called aroma advertising and in-hotel floor graphics for lead and follow-up communications. The effort started a giveaway of bottles of "15w-50" motor oil-scented men's cologne to players finishing the Deutsche Bank Championship in Norton, Mass., over Labor Day weekend. ...Read the whole story >>
by Karl Greenberg
The new program, called UPS MyChoice, is meant to literally mark the end of missed-delivery slips, as it lets people choose when and where packages will be delivered prior to the first attempt. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could give the company, currently ranked fifth in market share, a boost in sales and brand recognition. ...Read the whole story >>

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