Friday, September 16, 2011

Friday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are becoming as our infrastructure falls apart and the only thing in good supply are morons and the criminally insane who populate our highways in cars that shouldn't have gotten a pass at the DMV. ...Read the whole story >>
by Karlene Lukovitz
The company signed an agreement with the Partnership for a Healthier America, the nonprofit that operates First Lady Michelle Obama's "Let's Move" initiative to end childhood obesity. Obama made an appearance at Darden's announcement event at an Olive Garden in Hyattsville, Md., yesterday. ...Read the whole story >>
by Tanya Irwin
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, and that occurs when people activate three components, finding the reason, partner and activities that move them to a healthier lifestyle. ...Read the whole story >>
by Sarah Mahoney
When it comes to spending on luxury clothing and accessories, new research from American Express Business Insights shows surprising pockets of strength, from Gen Y all the way up to seniors. Interestingly, though, the biggest spenders in each demographic cut back in the first six months of the year. ...Read the whole story >>
by Karl Greenberg
Hyundai Motor America is keeping its "Big Voice in Big Places" strategy going with a new program around college football. The campaign puts Hyundai vehicles, branding, advertising and experiences at 15 universities' NCAA football games and on campus. ...Read the whole story >>

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