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Automotive
by Karl Greenberg BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended vehicle program is great to have, but forget it if the nitrous oxide super-booster flux capacitor that triples your horsepower is made by someone other than BMW. ...Read the whole story >>
Food
by Karlene Lukovitz
The brands, making their second appearance at the show, were diamond (highest-level) sponsors, and leveraged the exposure to some 3,000 bloggers to drum up buzz for a Jimmy Dean cause-related marketing initiative and new products rolling out this month. ...Read the whole story >>
Hospitality
by Tanya Irwin Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,000, which includes round-trip airfare to the destination of their choice for the winner and a guest, hotel accommodations at any Hilton Garden Inn around the globe and money to spend on the activity. ...Read the whole story >>
Retail
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced back in 2009, was inspired by Walt Whitman's poetry, this spot goes into new literary territory for the brand, featuring the poem "The Laughing Heart," by Charles Bukowski. ...Read the whole story >>
Research
by Aaron Baar According to a new report from Experian Simmons, approximately 33.3 million consumers are using a cell phone for shopping-related activities. The uses range from researching products and pricing (which 15% of cell phone owners say they do every month) to scanning barcodes (8%) to making purchases directly from their phones (7%) ...Read the whole story >>
Cause-related
by Karl Greenberg
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, Lowe's and Procter & Gamble, takes a humorous approach to water-wasting habits. ...Read the whole story >>
Retail
by Sarah Mahoney
On one hand, "there's the uptick in July results for stores like Nordstrom, Saks Fifth Avenue and Victoria's Secret, none of them your typical back-to-school destinations, Ted Vaughan, a partner in the Retail and Consumer Product Practice at BDO Seidman, tells Marketing Daily. "And that bodes well for the holiday season." ...Read the whole story >>
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