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Retail
by Sarah Mahoney The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called Macy's Great American Elf Adventure, shoppers who locate one of the missing elves can give it an update. The winning entry will be transformed into a Macy's parade balloon on the big day. ...Read the whole story >>
Research
by Aaron Baar
According to Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And though more than a fifth of these coupon users are using digital media such as email, text messaging and the Internet to get coupons, the primary channels continue to be Sunday newspaper inserts, in-store coupons, direct mailings and in-store circulars. ...Read the whole story >>
Food
by Karlene Lukovitz While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's not hard to understand why The Dannon Company is terming this a "launch." ...Read the whole story >>
Retail
by Sarah Mahoney
"Consumer perceptions of the economy had been improving moving into August," comScore chairman Gian Fulgoni says in a webcast to present the company's latest research. "But our latest shows a major change. Between the end of July and our polling this week, the number of Middle Americans rating the economy as poor jumped to 64%, from 58%." ...Read the whole story >>
Retail
by Karl Greenberg Typically, advertising on auto sites is centered on OEM efforts targeting competitive vehicles. However, Kelley Blue Book says putting these kinds of ads on the site's main vehicle marketplace pages is a new tactic in the realm of digital third-party research and inventory aggregators. ...Read the whole story >>
Hospitality
by Karl Greenberg
The Hospital for Special Surgery (HSS), a New York orthopedic hospital center, has signed as Official Hospital of The PGA of America. HSS will partner with The PGA on future health and wellness initiatives, including sponsorship of a program called "Let's Move On Course!" launching at the upcoming 93rd PGA Championship at Atlanta Athletic Club. ...Read the whole story >>
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