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Food
by Karlene Lukovitz While consumer awareness -- and sales -- of "functional" foods and beverages continue to grow, the number of Americans reporting that they consume such foods has shown virtually no increase since 2005, according to the latest annual functional foods trends survey conducted by the International Food Information Council. ...Read the whole story >>
Retail
by Sarah Mahoney
While marketers know that moms are the gatekeepers to everything from cell phone plans to family vacations, many are still baffled about how best to deliver their brand's message. The problem, says child researcher Donna Sabino, is that many companies have gotten lost in the swirl of changing technology and have lost sight of the only two things moms really care about these days. ...Read the whole story >>
Retail
by Aaron Baar The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take a basic advertising approach, however, Payless's agency, Martin Williams Advertising, opted to tag along with the band on its European tour, filming everything that went on for a series of videos. ...Read the whole story >>
Automotive
by Karl Greenberg
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked about the brand's back-road travels and how the campaign is evolving. In a Web conference on Thursday, Diaz said, among other things, that the economy notwithstanding, the road has not been all that rocky for Ram. ...Read the whole story >>
Sports
by Karl Greenberg Yingli's sponsorship activities started with Wednesday night's U.S. Men's National Team match versus Mexico at Lincoln Financial Field in Philadelphia. At the game, which aired on ESPN2, ESPN3.com and Univision, the company ran LED boards, video boards, PA announcements, and the managing director did the coin toss with the president of U.S. Soccer. ...Read the whole story >>
Financial Services
by Tanya Irwin
The study revealed that while social media has become very popular, the majority of companies are not using these platforms effectively. For instance, only 15% of the companies surveyed use Facebook and YouTube. Blogs are regularly updated by just 10% of the firms surveyed, and Twitter had the lowest use, with only 8% regularly posting content. ...Read the whole story >>
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