Tuesday, August 09, 2011

Tuesday Night Marketing News from Mediapost

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by Aaron Baar
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in the company's signature all-white setting, calling the place "boring." The T-Mobile lookalike agrees the set is boring, and it will only get more so when the company is taken over by AT&T, "who ranks last in customer service." ...Read the whole story >>
by Karl Greenberg
Mark Barnes, VP of Volkswagen Customer Experience, says he will bring the customer voice to the highest levels of the organization, and eliminate the kind of redundancy -- at least in the area of customer service -- that can happen when disparate divisions do similar efforts without communicating tactics and strategy to other areas and also to leadership. ...Read the whole story >>
by Tanya Irwin
The number one ad is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score than any other beer ad, says Ace Metrix CEO Peter Daboll. "We often see very high likability scores in ads that incorporate both humor and animals," Daboll tells Marketing Daily. ...Read the whole story >>
by Sarah Mahoney
Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the fast-growing, social-media loving Hispanic market. ...Read the whole story >>
by Karl Greenberg
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original band from the tour's first outing. The 38-city tour features Blink-182, which launched the yearly Honda Civic entertainment venture back in 2001. ...Read the whole story >>

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