Monday, August 08, 2011

Monday Night Markting News from Mediapost

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Packaged Goods
by Karl Greenberg
Women's media network BlogHer is partnering with Procter & Gamble for a year-long program called "Life Well Lived." The program includes both a P&G-sponsored hub at and specific product engagement opportunities for 10 or so P&G brands across a range of individual blogs in the network. ...Read the whole story >>
by Aaron Baar
According to a survey of more than 1,000 moms conducted by The Parenting Group publishing company and BlogHer, 71% of moms do not go more than one day without using the Internet, with 40% saying they can go only a few hours without using a mobile phone and the Internet. (Comparatively, only 18% say the same about television.) ...Read the whole story >>
by Karlene Lukovitz
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger on My Butterfinger" tagline. The premise: The hero finds himself in scary circumstances in which he comes to fear that "someone wants to lay a finger ... in more ways than one," in the wording of the brand's PR. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
"With Old Spice and Right Guard making gains in consumer perception, there is real risk to Axe," Ted Marzilli, YouGov BrandIndex's SVP and managing director, tells Marketing Daily. "If these trends continue, eventually it will translate into gained sales for Old Spice and Right Guard and lost sales for Axe." ...Read the whole story >>
by Karl Greenberg
Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first to put the codes on individual vehicle window stickers across its entire lineup. The codes will appear first on 2012 models. ...Read the whole story >>

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