Wednesday, August 03, 2011

Wednesday Night Marketing News from Mediapost

Uh, a little late....

by Tanya Irwin
The jury is still out on whether any of the affiliations have impacted sales. One analyst, however, "seriously questions the effectiveness of using a celebrity to endorse an airline given the reality of today's air travel environment." ...Read the whole story >>
by Sarah Mahoney
Back-to-college kids, for instance, can go to and go through a checklist, with everything from bed risers to Kindles to blackboard refrigerators. After checking their items, they can then either print the list at home or pick it up at a store kiosk, and share via Facebook. ...Read the whole story >>
by Karl Greenberg
After getting a lot of attention with its two-minute Super Bowl ad, which featured rapper Eminem, scenes from urban Detroit, and shots of the new 200 sedan, Chrysler reportedly held meetings with Eminem but was mum about the topic of discussion. ...Read the whole story >>
by Aaron Baar
According to research company Strategy Analytics, 13% of U.S. households will participate in bundled offerings that include fixed voice, Internet, television and mobile voice services by 2016. That's a fourfold increase over the current levels. ...Read the whole story >>
by Karl Greenberg
The wealthy spend more time online and recall digital ads better than the general public. No surprise here, but the wealthy -- generously defined by the study as households making $100,000 or more per year -- are just 21% of U.S. households, but they now have 70% of all consumer wealth, and spend 3.2 times more than other Americans on purchases. ...Read the whole story >>

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