Monday, August 01, 2011

Monday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
Starting in 2017 when the current standard expires, the deal will increase CAFE at 5% annually for cars and 3.5% for light trucks through 2021, with an overall target of 54.5 miles per gallon by 2025. The current timeline is 35mpg CAFE by 2016. ...Read the whole story >>
by Sarah Mahoney
A new study from American Express reports that while parents say they will not scrimp on what kids need to start the school year, it won't be painless: They'll cut back on restaurant spending, entertaining, and their own clothing. ...Read the whole story >>
by Karlene Lukovitz
Having just announced its phasing in of healthier Happy Meals, McDonald's is making sure nutritional elements are included in its massive, global promotions tying in with the new "The Smurfs" movie. The promotions also tie in an eco-friendly theme. ...Read the whole story >>
by Aaron Baar
"On the non-contract side, they're pretty much in the dark" when it comes to customer information through help calls or e-mails, Parsons tells Marketing Daily. "Satisfaction really drops with the more transfers and the longer on hold you are." ...Read the whole story >>
Packaged Goods
by Tanya Irwin
The company is promoting the product line on Facebook and via word-of-mouth marketing, according to a oneCare Co. spokesperson. Included is a demonstrational video showing how well the training pads absorb liquid. ...Read the whole story >>
by Karl Greenberg
"It's sort of a good-news, bad-news scenario for automakers," says TrueCar head of industry analysis Jesse Toprak. "It's good news because of the high loyalty and admiration for the brands among these older consumers. It's bad news because, well, they won't be alive forever. So it's a balancing act really." ...Read the whole story >>

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