Friday, August 05, 2011

Friday Night Marketing News from Mediapost

I dare ya to click and read...

by Karl Greenberg
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, avoids off-roading beauty shots and people unloading kayaks and mountain bikes for an unusual tactic: positing the SUV as a race car. The move aligns with the Dodge brand, though, which uses racing as a subtext to talk up performance. ...Read the whole story >>
by Aaron Baar
Super Greenies are the ones who engage in 10 or more environmentally friendly activities, such as recycling, composting, using rechargeable batteries and re-using grocery store bags. Though they only account for 5% of all U.S. adults, they are, by and large, a desirable demographic. ...Read the whole story >>
by Karl Greenberg
The site, which is a project out of its Japan corporate headquarters, features a game called "The Planet Zero." The game lets players control a character shaped like an electric plug that roams a virtual Earth, interacting with different icons for things like wind energy, solar power, and other elements of a zero-emission society. ...Read the whole story >>
by Sarah Mahoney
Standouts include Saks, where demand for designer duds, accessories and fine jewelry sparked a 15.8% increase in comparable store sales. Rival luxury chain Neiman Marcus saw its sales rise 7.7%, and at Nordstrom, results increased 6.6%. ...Read the whole story >>
by Tanya Irwin
As part of the launch, Hyatt will tap their concierges around the country to ask and answer questions about the best places, events and experiences in select domestic markets. Hyatt's diversity agency, Prime Access, facilitated the program with GayCities. ...Read the whole story >>
by Karlene Lukovitz
The campaign -- which includes regional cable television, national magazine print ads, in-store promotion/sampling, online ads and a Web site and Facebook and Twitter presences under the "Friends of Elsie" handle -- encourages consumers to become "Friends of Elsie" both to support the farmers and to receive special offers, coupons, new products and recipes. ...Read the whole story >>

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