Thursday, August 04, 2011

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
Audi has signed on to be the official automotive partner of the Academy of Television Arts & Sciences, taking the mantle from Nissan Motors' Infiniti luxury marque, which was official sponsor last year. Audi will activate across a number of events leading up to the awards, and on the Sept. 18 broadcast itself at the Nokia Theater at L.A. Live. ...Read the whole story >>
by Sarah Mahoney
Grabbing the No. 1 spot is Ascena Retail Group, which owns women's budget apparel chains DressBarn and Maurices, as well as Justice, which targets teens and tweens. (The company acquired Tween Brands in 2009, which helped propel sales up 59% last year to $2.4 billion.) ...Read the whole story >>
by Karlene Lukovitz
This week, U.S. Dunkin' Donuts restaurants are beginning to sell the brand's coffees in single-serve Keurig K-Cups. That gives Dunkin' a slight jump on Starbucks, at least on the restaurant distribution front, since Starbucks won't start offering K-Cups in its restaurants (and in mass retail) until the fall. ...Read the whole story >>
by Aaron Baar
"The shift is along four or five percentage points, which is not insignificant," Jim Howland, senior director of the real estate and construction industries practice at J.D. Power and Associates, tells Marketing Daily. "It's our observation that people are taking advantage of the Internet and other sources of information to research products before they buy them." ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Schick Hydro Blast razor is running a promotion on Thrillist's fashion site. The former is a N.Y.-based emailed newsletter for men. It entered the e-commerce business when last year it acquired Columbus, Ohio-based, a members-only flash-sale site for men. ...Read the whole story >>

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