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Automotive
by Karl Greenberg Fiat is launching its first national ad campaign in the U.S. this month. The national and cable broadcast, print, digital and experiential effort bows with a TV advertisement but includes a range of other elements with a focus on programs to get the car in front of potential buyers. ...Read the whole story >>
Financial Services
by Tanya Irwin
While such programs have been viewed by banks as an easy way to gain and retain customers and have marketed them heavily, Mintel found that debit card programs alone aren't likely to foster customer loyalty, as 47% of respondents who participate in a debit rewards program have never redeemed their points. ...Read the whole story >>
Beverages
by Karlene Lukovitz Tully's Coffee has teamed with Pomegranate Center on a "Taste of Community" program that encourages and funds the building and revitalizing of community spaces. The program spans a Facebook-based grant contest, other community project grants, a community tool-kit and a limited-edition blend of coffee. ...Read the whole story >>
Retail
by Sarah Mahoney
Only 25% of parents in its survey say they plan to purchase computers, cell phones and other electronic items for kids this year, down from 36% last year. And only 18% plan to shop at electronics stores, such as Best Buy, a big drop from 24% in 2010. ...Read the whole story >>
Automotive
by Karl Greenberg November 3 is the official centennial of General Motors' Chevrolet division, but the party is starting early with a new program called "Centennial Experience." The digital program, at chevy100.com, encourages people to vote for their favorite Chevrolet vehicle of all time. ...Read the whole story >>
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