from my email:
Daily Sales Tip: Making a List
From a customer's standpoint, how does your service stack up compared with that of competing sales reps?
You could invite customers outright to make the comparison. Or better still, work up an item-by-item checklist for buyers to fill out. It can be revealing on the one hand and show customers you care on the other -- plus it can suggest areas for potential improvement.
Source: Business author Ray Dreyfack