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Technology
by Aaron Baar The project will rely on the audience to use its own social networks to connect with Christina (once the videos start airing on July 25), tweeting clues and posting advice to her Facebook wall. The film's editors (led by Emmy winner Josh Bodnar) will incorporate the posts into the episodes' storylines. ...Read the whole story >>
Beverages
by Karlene Lukovitz
That ad, which takes a direct jab at Coke by overtly hijacking the polar bear theme that Coke has used to drive its winter sales, was previewed first on Pepsi's Facebook and YouTube pages starting on the morning of July 3. Then, that evening, it was broadcast for the first time on "America's Got Talent." ...Read the whole story >>
Automotive
by Karl Greenberg It looks like Mercedes-Benz' focus on retail, including giving sales staff at dealerships iPads and installing interactive video displays on showroom floors, has paid off. The brand's dealers have gotten the highest satisfaction index ranking for the third year in a row in the Pied Piper Prospect Satisfaction Index. ...Read the whole story >>
Entertainment
by Tanya Irwin
"This is a case study that showcases what a brand like Disney is doing in the social media universe to reach out to parents and more specifically Hispanic parents," according to a spokesperson. Stories will also be featured in the new Walt Disney World/Latino Facebook page. ...Read the whole story >>
Research
by Karlene Lukovitz The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past three years. It had the highest attention and likeability subscores among the quarter's top 10 ads, and performed particularly well among younger demographics, according to Ace Metrix CEO Peter Daboll. ...Read the whole story >>
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