Monday, July 11, 2011

Monday Night Markting News from Mediapost

My breakfast today came from Arby's.

Not because of their silly contest, but because they had what I wanted to eat...

by Karlene Lukovitz
The campaign, also seen on high-visibility billboards, additionally aimed to convey a broader message to Arby's' target audience, which it describes as "balance seekers": people who want/need fast-food options that are tasty but "higher-quality and more wholesome" than typical burger fare. ...Read the whole story >>
Financial Services
by Tanya Irwin
"Golf is certainly a sweet spot for this customer segment," Chase Card Services General Manager Sean O'Reilly tells Marketing Daily. "It's something that can be accessed all around the country so the accessibility is very good. It's certainly an area that people both watch on TV and participate in." ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The campaign centers on a live scent experiment. The TV ads show Febreze being used in such public environments as hotels, and restaurants to get real reactions to odors, and how Febreze fixes the olfactory environment. ...Read the whole story >>
by Aaron Baar
According to Unity Marketing's most recent survey of ultra-affluent consumers (those making more than $250,000 in annual income, the wealthiest 2% of Americans), is the top shopping destination for about 45% of the demographic. That is more than two to three times greater than the next-most-popular Web site. ...Read the whole story >>
by Karlene Lukovitz
None of the leading QSRs tracked showed major gains in their buzz scores in comparison with 2010's first half. The largest improvements were a 1-point gain by Chipotle (from 8.8 to 9.8, landing it a place in the 1H 2011 top 10) and 0.9-point gains by McDonald's (from 14.5 to 15.4) and Nathan's Famous (from 3.1 to 4). ...Read the whole story >>
by Karl Greenberg
The new effort, "Everything I Do Is Wrong," ostensibly appeals to the men who have to live with the women who have PMS. And in the creative, as well as grassroots events around the campaign, it's all about men who are grabbing up milk by the carton to bring home to their dragons, er, wives. ...Read the whole story >>

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